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Smart products and packaging was an area of focus at the event in Barcelona.
February 16, 2018
By: Steve Katz
Associate Editor
The age of smart products is happening now. That is one of the main messages being shared by Andy Hobsbawm at the recent FINAT Technical Seminar. the event took place March 7-9, 2018, in Barcelona, Spain. The founder and Chief Marketing Officer of IoT smart products platform EVRYTHNG gave his insight into the technical side of the way smart products can transform brand relationships, business operations, and service experiences. He also explored how labels and packaging are the digital bridge between the physical product and a cloud-powered universe of real-time data and software applications. This is just one of the many dynamic, emerging and hugely engaging topics that will be explained, analyzed and discussed at this year’s event. Others include the impact of end-to-end connectivity on optimising the production chain, the gains possible with workflow automation, the ways of tackling issues in digital automation and the importance of real-time data collection and communication. FINAT President Chris Ellison, who gave a presentation on the logical, fool proof way to target processes, print needs and timescales, stated: “The seminar has been curated to help companies understand the technical challenges and improve their organizational efficiency, service and profitability by implementing new techniques, methodologies and by employing the workers’ skills and knowledge to the fullest.” “The papers being presented show, from a technical standpoint, new features and requirements in printing, converting, and processing that keep the labelling industry moving forward and help to add value in the supply chain. There will also be an update on the latest status with regards to materials science, converting technology as well as application requirements, and the seminar is targeted at all levels of the technical community from research and development or production to technical directors and executives.” Day two started with in depth overviews of inks, varnishes, facestocks and finishing, plus recent advances in PSA label films. It also looked more closely at value-added options for labels through the use of hot and cold foiling, embossing, and adding texture. Günther Dieroff, Sales and Marketing Manager for Beneli will close the event by demystifying IoT technologies. For more insight check out this blog on https://www.finat.com/blogs/the-internet-of-things-are-you-maximising-your-opportunities. Full details of the FINAT Technical Seminar 2018 can be found on the FINAT website, www.finat.com, where it is also possible to register online.
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